Google Building Next-gen Search Engine
Last Month Google rolled back the curtain on a secret project codenamed “Caffeine” focused on building a new iteration of its winning Internet search engine. The search page looks identical to the classic, clean Google web page long associated with the internet titan.
The new infrastructure sits ‘under the hood’ of Google search engine, which means that most users won’t notice a difference. The internet giant opened up a web developer preview to collect feedback.
The new technology can be tested online at www2.sandbox.google.com. Google stressed that, for now, it is only seeking feedback regarding how Caffeine performs compared to its current search engine and is not fishing for comparisons to offering from rival internet firms.
Technology colossus Microsoft has been apraising the momentum of its recently launched Bing search engine and said it is taking a long-term approach in its quest to close the gap with market-leading Google. Last month, Microsoft announced a tie-up with Yahoo! for a larger share of the online search market. Yahoo! and Microsoft are distant second and third in search engine market where Google commands about two-thirds of the traffic. Under the terms of the deal, Yahoo! will use Microsoft’s new Bing search engine and handle ad sales.
Forrester estimates the search and advertising market will grow by 15 per cent a year to more than 30 billion dollars in 2014 in the United States alone.
2 Responses to “Google Building Next-gen Search Engine”
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As next generation structure, Google want this one to be more on user’s view. Webmasters can comment on what they can recommend and still the structure will be based on the gathered facts.
Well I notice some changes at google caffeine..
(1) Results are coming faster (check time at right most corner)
(2) Found filtration in SERPs (I mean… I found improvement in my search results)
(3) News results are frequently updated